A great friend of mine ran a business for c. 40 years that actually relied on business failure, he was involved in the insolvency world and also dealt with fraud.

His task was to help the business owner shut down their business in the most efficient way so that they could fight another day, perhaps start up again and recover from the dire situation they have found themselves in.

Yes, people make money from other businesses failing!

Now you might think that my friend is the "grim reaper" in disguise and I guess when you have spent as long as he did working with thousands of business owners that might be how he felt, but I got to know him well over many years before he sadly passed away and he was an extremely positive helpful person and everything he did came from a place of good.

I mean, he had helped thousands of people over the years, which also tells you something on its own about the success and failure of small businesses.

He listened to so many as they told their story of woe, they poured their heart out and told him why it has all gone wrong.

Apart from firstly reassuring them that there is a solution, he often explained that business success and business failure is down to one word


"Focus"

.... or as it says in Napoleon Hills book Think and Grow Rich, "If you think you can or you think you can't, either way, you are going to be right".

This statement, of course, is absolutely right, and I would go further and link the word "FOCUS" to "HABITS" and "DISCIPLINE".

Let me explain what I mean:

As described in the Oxford English Dictionary it states that a habit is:

“A settled or regular tendency or practice, especially one that is hard to give up.”

And in psychological terms, it is:

“An automatic reaction to a specific situation.”

When I see business owners struggling financially, they will avoid looking at or even discussing the money side of their business. I instinctively know that they do not have the habits necessary to be looking at their numbers.

They, of course, know in their hearts things aren’t right, but they don’t understand. This is because they don’t have focus, and they don’t have focus because focus is not a habit for them, and they don’t have the habit, because - you guessed it - they don’t have the discipline to learn a new set of skills that become habit…

BOOM!

There is a big lesson right there, in fact so big that if you just changed the way you view the money in your business, I guarantee you would find ways of doing whatever it is you do better and make more money.

How can I give you a real example of Focus, Habits and Discipline?

You can start by getting a copy my new book together with the most incredible free offer

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About the Author

Kevin Whitehouse


I live in Dorset with the gorgeous Vicki, we've got 4 grown-up children, a dog called Eddie and now grandchildren...

     I started my career some 30+ years ago as an accountant and still today run the practice with my awesome team helping business owners with all that compliance stuff, but my main focus is to work with ambitious business owners to help them make more money and have an easier life.

     Business is tough, it's hard work, it requires dedication and if you think about it the odds are stacked against you and the pain is real.

     Poor cashflow, no money, crappy clients, horrible shitty work, no profits, chasing debts, stressed, worried and overwhelmed to the point you start to wonder why, you are perhaps losing the enthusiasm and passion you once had, but now you are trapped, you can't go back and if you are anything like me, you are pretty much now unemployable, am I right?

        So how do we fix this?

     You could start by getting a copy of my new book, plus the most incredible free offer and all with my complete no brainer - double your money back risk free guarantee.

     Once you have the book, maybe on the other side we can talk, but get the book first.